Established in 2007
Cablz designed to defend your eyewear.
About Us.
Cablz was founded in the USA in 2007, pioneering the world’s first stainless steel cable glasses strap with patented ball-bearing technology. Within years it became the bestselling glasses strap in America, trusted by fishermen, sailors, cyclists, outdoor workers, and everyday glasses wearers across the country.
How Cablz came to Europe.
In June 2022, Martin Edwards, a keen fisherman and business owner based in the Algarve, Portugal, discovered Cablz on a big game fishing charter in the USA. Leaning over the side of the boat to release a catch, his sunglasses were gone. Not for the first time. Over the years he had lost too many pairs to the sea, to the wind, and to straps that were not up to the job.
On that trip, someone handed him a Cablz. It was different from anything he had used before. The stainless steel cable did not corrode in saltwater, the ball-bearing swivel never snagged, and the design sat off his neck so he barely knew it was there.
The problem was, you could not buy them in Europe.
Martin Edwards
From the USA to Europe.
Martin contacted Cablz Inc. in the USA and became the official European distributor. Since then, Cablz Europe has been at fishing shows in Finland, competitions in Portugal, and the Blue Marlin World Cup in Cabo Verde.
Cablz works for sunglasses, prescription glasses, safety glasses and reading glasses. For adults and children. Whether you are fishing, cycling, working outdoors, or keeping your child’s glasses safe at school.
The bestselling glasses strap in the USA, now available across Europe. Flat-rate €3.50 shipping on every order.
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Our universal ends fit on about 85% of glasses on the market. If your frame has large temples, use the XL ends, for thinner temples, use the Skinnyz ends. Look at our sizing chart on the XL and Skinnyz pages for reference. The only frames we cannot fit are very thin, wire frames.
Take a look at the image below for examples of how our universal ends fit onto various sizes of glasses.
If the temple ends (arm ends) of your glasses are from 5-15mm, buy the Universal Ends. If they are smaller (3-5mm), your will need the Skinnyz, if they are larger (16mm+), you will need the XL ends. Please note: Skinnyz ends will NOT fit on thin wire temples (arms).

